Training Programme Unit

Date: 1st June to 19th June, 2026

About the Programme.

• 1 week training on CDS Campus (1st June to 6th June), followed by
• 2 weeks of off-campus internship of live market research (in remote mode)
• A limited number of stipend-based internships with partner organisations will be available for selected participants

Marketing Research – it’s evolving.

Today, marketing research is no longer a support function – it’s a strategic live intelligence feed. We’ve already moved towards market research “becoming a real-time feedback loop with always-on discovery”.

In the marketplace (i.e. transactional world), market research blends consumer behaviour and economic trends to confirm and improve business idea. In today’s fast paced and action-packed world, it’s imperative to learn faster but stay evidence driven.

But being faster doesn’t give any room for sloppiness. The real shift is in how the insights are generated.

Insights are a derivative of asking & framing the right questions, employing analytical and statistical tools, and finetuning findings through expert and peer reviews and getting them reaffirmed electronically.

Internship

Internship opportunities are available to selected participants from partner organisations – Marketing Research Firms/ Companies/ Start-ups at different locations in the country.

Stipend will be offered by the partner organisations to selected participants of this programme for the duration of their internship.