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Malerba, Franco, Sunil Mani and Pamela Adams (eds). The Rise to Market Leadership, New Leading Firms from Emerging Countries, Cheltenham, UK and Northampton, Mass, USA: Edward Elgar.

 

The book analyses, the country, sector and firm level factors which have enabled a select number of automotive, ICT and pharmaceutical firms from Brazil, China and India to become market leaders in their respective industries. Market leadership is defined in terms of three indicators, namely (i) market shares in both domestic and international markets; (ii) innovative activity; and (iii) global reach of the firm in both cross border transfer of goods and services and in terms of commercial presence abroad.